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Monday, February 28, 2011 - AKESIOS AD-DIRECTION selected by Ziplocal to power its hyperlocal leads program, LocaLeads
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What does Lead Generation mean?Monday, April 26, 2010 SMBs and Yellow Pages companies are defining leads from opposite ends of the spectrum. The problem seems to be that the sales pitch does not always match what the product actually delivers. 
Posted by Caroline Lavelle |
AKESIOS launches white-label IYP platformFriday, February 19, 2010 Akesios today launched an online directory platform, Business Search, which is a white labeled, fully managed and supported solution. Uniquely, it comes pre-wired with monetisation opportunities either to be packaged and sold by the publisher or provided by 3rd parties as content on a revenue share basis.
Posted by Ben Barney |
Digital marketing set to soar in 2010 at the expense of print mediaFriday, February 05, 2010 Digital marketing will surge by 17% in 2010 according to ExactTarget (in conjunction with Econsultancy). However the most striking part of this survey is demonstrated by the fact that 28% of marketers surveyed will shift ALL their marketing budget online. To also support the raising confidence levels in businesses as we come out of recession, 66% will be increasing their digital marketing budgets this year.
Posted by Ben Barney |
Why Publishers Need Customer Details at Their FingertipsMonday, January 18, 2010 In the UK, the tighter economic conditions have had a beneficial effect for consumers in that there is a new trend towards improved customer services. While the economy boomed, retailers outsourced their customer handling overseas, and tried to push customers into electronic problem solving solutions with automated phone lines and self service portals. My personal [...]
Posted by Caroline Lavelle |
AKESIOS is recognised in eConsultancy award: Innovation in Lead Generation OnlineMonday, January 11, 2010 LONDON, UK – Akesios recently announced its involvement in bringing the Skype business funded click-to-call product to market at European Directories that turns online search for businesses into calls for businesses (Full Press Release here).
This groundbreaking advertising program from a partnership between Skype and European Directories has been recognised by eConsultancy’s 2009 Innovation Awards, by winning the award for “Innovation in Lead Generation Online”. eConsultancy recognised in particular the product design and business model behind this program.
Posted by Ben Barney |
