The online directory platform from Akesios is a white labeled, fully managed and supported solution. It comes pre-wired with monetisation opportunities either to be packaged and sold by the publisher or provided by 3rd parties as content on a revenue share basis.

Akesios partner with best of breed content and advertising solutions providers in order to deliver a first class “off-the-shelf” online directory product with strong user benefits and revenue generating capabilities from the outset.

The benefits of such a solution include:

• outsource to experts in this field without having to recruit and install an expensive infrastructure
• plug and play products for fast innovation
• accelerate the speed to market of new products

Business Search has an infinite array of customization options to suit all budgets and objectives. The functionality can be delivered to publisher-branded style sheets.

Home Page & Main Navigation Features

Select from a menu of options to create a home page and search and navigation functionality which matches your business requirements. Our search technology can be configured for one, two or three box searching and has sophisticated fault tolerance which stems from our knowledge of search usage, by name, category and location. User personalisation is offered via Facebook registration and logins.

Search Results Pages

Configure the pages to match your business rules and monetisation strategy, including ordering by advertiser, distance or rating. Sophisticated search refinement enhances the user experience, along with rating and review options aggregated from 3rd party sources.

Profile Pages

With twin objectives of rich content and SEO, these pages are structured to hold a range of proprietary or 3rd party content including photos, videos and reviews. Mapping is provided as standard. User personalisation is enhanced by the ability to share on social networks.

Monetisation Elements

Monetisation is incorporated on two levels; the elements built into the site (advertising, 3rd party content on a revenue share basis, transactional elements) and a product set designed for sale by internal sales forces. Both are fully configurable and all views and actions within the product are trackable for reporting or monetisation.

Analytics

Full integration of Google Analytics is included to understand the performance of each aspect of the site from click trail analysis to tracking conversions on each merchant profile page. All forms of conversion can be tracked e.g. Calls delivered, emails sent, reviews made, listings shared, driving directions printed and page views to profile page. This enables the publisher to monetise all forms of lead and allows the publisher to follow a lead generation strategy if required.

Social Media Functions

The social media focus allows you to aggregate and organise local conversations within your community. Social media is incorporated throughout, from logins via existing networks all the way through to generating social verticals.