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AKESIOS launches white-label IYP platform

Friday, February 19, 2010

LONDON, UK – Akesios today launched an online directory platform, Business Search, which is a white labeled, fully managed and supported solution. Uniquely, it comes pre-wired with monetisation opportunities either to be packaged and sold by the publisher or provided by 3rd parties as content on a revenue share basis. Business Search incorporates monetisation on two levels; the elements built into the site (advertising, 3rd party content on a revenue share basis, transactional elements)

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Posted by Ben Barney

Digital marketing set to soar in 2010 at the expense of print media

Friday, February 05, 2010

Digital marketing will surge by 17% in 2010 according to ExactTarget (in conjunction with Econsultancy). However the most striking part of this survey is demonstrated by the fact that 28% of marketers surveyed will shift ALL their marketing budget online. To also support the raising confidence levels in businesses as we come out of recession, 66% will be increasing their digital marketing budgets this year. However the research also suggests this growth could be much higher if businesses underst

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Posted by Ben Barney

Why Publishers Need Customer Details at Their Fingertips

Monday, January 18, 2010

In the UK, the tighter economic conditions have had a beneficial effect for consumers in that there is a new trend towards improved customer services. While the economy boomed, retailers outsourced their customer handling overseas, and tried to push customers into electronic problem solving solutions with automated phone lines and self service portals. My personal experiences with these customer service options were always disappointing and it seems I was not alone. Forward-thinking online and o

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Posted by Caroline Lavelle

AKESIOS is recognised in eConsultancy award: Innovation in Lead Generation Online

Monday, January 11, 2010

LONDON, UK – Akesios recently announced its involvement in bringing the Skype business funded click-to-call product to market at European Directories that turns online search for businesses into calls for businesses (Full Press Release here). This groundbreaking advertising program from a partnership between Skype and European Directories has been recognised by eConsultancy’s 2009 Innovation Awards, by winning the award for “Innovation in Lead Generation Online”. eConsult

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Posted by Ben Barney

AKESIOS continues to add engineering talent

Monday, December 21, 2009

LONDON, UK – Akesios today announced the recruitment of Antony Finnegan to its engineering department as Technical Services Manager. Antony Finnegan is an experienced IT professional with roles ranging from development, design, analysis, management and planning within the software development lifecycle.  His career has spanned blue chips like Norwich Union, finance and capital markets institutions, outsourced consultancy services, dot-coms and Local Search. His background in the Searc

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Posted by Ben Barney