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And the NEW Facebook is
Wednesday, May 26, 2010
- What does Lead Generation mean?
Monday, April 26, 2010
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Akesios Performance Manager (3)
And the NEW Facebook is
Wednesday, May 26, 2010
I am willing to stick my neck out and predict the next Facebook, the next gargantuan, multi-billion dollar company. There is neither factual basis for this assessment nor any deep inside industry buzz! In the words of Baz Luhrmann, “..the rest of my advice has no basis more reliable than my own meandering experience…I will dispense this advice now:” Looking at past history, the following companies have taken on the incumbents and are winning: Apple is the new Microsoft AOL is
Posted by Ben Barney
What does Lead Generation mean?
Monday, April 26, 2010
After reading the Yext discussion on Local SEO Guide with pages of feedback from SMB owners and the article “Yodle, ReachLocal, Yext – Scams?” on Small Business Shift, the question that was raised for me was how to plug the gap in expectations between what a small business thinks is a lead, and what the Yellow Pages companies, Yodles, Yexts and the rest think is a lead. To take the two extremes, SMBs and Yellow Pages companies are defining leads from opposite ends of the spectr
Posted by Caroline Lavelle
Local Listing Submission Products
Thursday, April 15, 2010
The Local Search marketplace is becoming a crowded space with the proliferation of new online only directories, review sites and niche verticals launching to compete with the incumbent Yellow Pages companies. However, the result is that SME’s are now more confused than ever about where their business is listed. Changing your address or telephone number has become a very difficult process to manage effectively and speedily in order to ensure you do not lose customers in the process. Listing
Posted by Ben Barney
AKESIOS launches white-label IYP platform
Friday, February 19, 2010
LONDON, UK – Akesios today launched an online directory platform, Business Search, which is a white labeled, fully managed and supported solution. Uniquely, it comes pre-wired with monetisation opportunities either to be packaged and sold by the publisher or provided by 3rd parties as content on a revenue share basis. Business Search incorporates monetisation on two levels; the elements built into the site (advertising, 3rd party content on a revenue share basis, transactional elements)
Posted by Ben Barney
Digital marketing set to soar in 2010 at the expense of print media
Friday, February 05, 2010
Digital marketing will surge by 17% in 2010 according to ExactTarget (in conjunction with Econsultancy). However the most striking part of this survey is demonstrated by the fact that 28% of marketers surveyed will shift ALL their marketing budget online. To also support the raising confidence levels in businesses as we come out of recession, 66% will be increasing their digital marketing budgets this year. However the research also suggests this growth could be much higher if businesses underst
Posted by Ben Barney
