Publishers can now launch new advertising products simply, quickly and cheaply. The Akesios Platform overcomes internal constraints that prevent publishers launching 3rd party products successfully.

Making Implementing New Products Easy for Publishers

Publisher Challenges

• Publishers need to launch new advertising products quickly in order to counteract print decline, capture a greater share of advertisers’ budgets and achieve competitive advantage against existing competitors and new market entrants.
• Partnering with 3rd parties is becoming more prevalent, from reselling advertising inventory to utilising 3rd party software to fulfil advertising products.
• Publisher IT departments are often over-stretched and new product launches can be delayed due to IT resource constraints.
• IT departments are required to duplicate certain pieces of work for each new product launch e.g. creating XML feeds with the same fields.
• IT staff may not have the skills or experience to code to these emerging technology products, including applying bespoke business rules to each product and handling exceptions.
• Post-launch, IT departments do not have resources to maintain data feeds and update against the API changes of each partner.
• Management and Sales want proof of the success of new products for advertisers, but providing the data and reporting interfaces at an advertiser level for multiple products is challenging.

Current Situation

Adding additional products requires all of the following: Individual connections to each vendor Building multiple new feeds Supporting multiple APIs with exceptions and updates Building a data repository for each data set

The Solution

Akesios Platform The following are all managed within the platform: Business Rules Product Rules API Updates Exception Handling Reporting One single feed from publisher to Akesios - simply add a new product code for each new product. Platform Implementation – Modular and Flexible Complete flexibility of modules is included in the system. Select from the following: Data transfer to vendors only Data management e.g. exception handling, business rule implementation Akesios Performance Manager interface Plug and play providers Add any additional advertising product providers Choose from a hosted or installed solution

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