Overview

Ad-Direction is the leads-based selling solution for the Yellow Pages industry. Ad-Direction enables publishers to sell leads in a single budget to their advertisers, by providing the complete platform for management and fulfillment of leads in a truly scalable way.

Leads are sourced from an extensive distribution network of first and second tier traffic owners and aggregators, which can be customized to individual publishers’ requirements.

Akesios’ sophisticated ad-serving system syndicates text ads, display ads, listings and mobile, tailored to the distribution network. Ads can be updated in real-time to enable syndication of offers, coupons and daily deals.

Ad-Direction tracks the performance of all products in a bundle including 3rd party products and reports on and aggregates the leads at a merchant level. Our configurable lead-delivery algorithms enable the publisher to maximize the yield and also to deliver the highest quality leads to their customers.

Our cloud-based delivery provides an extremely cost effective and rapid solution for publishers.

Distribution

Akesios’ sophisticated ad-serving system syndicates text ads, display ads, listings and mobile, tailored to the individual requirements of partners in the distribution network. Ads can be updated in real-time to enable syndication of offers, coupons and daily deals. Ad-Direction automatically allocates advertiser budgets across ad types and networks to achieve the most cost effective and highest converting media buy.

Our distribution networks include tier 2 players to provide quality, long-tail traffic at significantly cheaper prices. Building your traffic to compliment your existing SEM program with an extensive syndication network has never been easier with Ad-Direction.

Akesios have unparalleled experience in integrating to 3rd party digital networks for Yellow Pages businesses, both using standardized APIs and custom development. Where publishers have specific requirements for distribution integrations, these are handled rapidly by our experienced technical team.

Ad-Direction includes a wide range of distribution included as standard, ready to generate traffic immediately. See below for a sample of our current network for you to select from; new distributors are added on a weekly basis.

Yield Management

Ad-Direction optimizes budget spend using yield management algorithms based on both price and quality. Our ability to buy the cheapest, converting traffic sets us apart from typical SEM players who optimise on cost alone. The Ad-Direction algorithms can be customized for each publisher, depending on their requirements for margin protection or merchant ROI, or both.

Ad-Direction enhances the analysis of your traffic with proprietary quality scores for clicks and distribution partners. You can also add your own quality scores, for example using call verification, to provide an overall quality view.

Leads come in many forms e.g. calls, clicks, RFQs, coupon and driving direction downloads, emails. Ad-Direction is unique in managing the fulfillment of leads of all types. Each lead can have a different weighting and price within the Ad-Direction system in line with publisher sales messaging.

The centralized budget management within Ad-Direction provides ROI based distribution across all proprietary and third party products, ad types and distribution networks, and is visible via our reporting dashboard.

Reporting

The visibility and transparency of your advertising products is critical when provisioning a leads-based product. Ad-Direction consolidates the reporting from all products into one dashboard and applies quality and ROI metrics for easy comparison.

Ad-Direction includes a white-labeled, role-based dashboard allowing differing access levels and content based on the user, with all data also exportable to existing publisher reporting systems.

Internal Users - Visibility on the true performance of advertising products by merchant, category, product and distribution partner. Also a valuable workflow tool, the dashboard shows the number of advertisers, their status in the system and their performance against budget.

Partners/Resellers – Partners or resellers can login into their Partner Dashboard to view their performance and revenue shares.

Merchants – A Merchant Dashboard is also available, if required by the publisher, for advertisers to login and see the performance of their campaigns, their gross spend and effective ROI.

Technology

Ad-Direction is a based on a technology architecture tailored to the needs of Yellow Pages publishers. Over two years in development, this platform offers out-of-the-box functionality for running and reporting on a leads-based selling solution. A single daily order feed is all that is required to get up and running.

Akesios is additionally aware that each publisher may have slightly different needs and therefore Ad-Direction can be fully customized for individual publishers.

Ad-Direction is a modular platform allowing publishers to build their leads-based business in steps, beginning, for example, with visibility on the performance of current products via a dashboard, or adding distribution via a compartmentalized product e.g. a Google product or a Skype product , or a limited distribution network.

Our cloud-based delivery and internet-based reporting provides an extremely user-friendly, cost effective and rapid solution for publishers.